Design & Sell Training Courses:

This interactive 5 week online course will guide participants through the stages of creating their own original training courses and learn how to successfully pitch and sell these to clients.

This course is currently available via Journalism.co.uk (*note: this version of the training is targeted at media professionals)

Enquiries can be made via their website:

For bespoke in-house staff training, feel free to contact Holly directly.

Timings & content covered can be adapted to suit client needs.

Rates:

Rates vary according to client, with reduced rates available for registered charities, community groups and non-profit organisations.

Click ‘Get In Touch’ to make an enquiry:

Week 1: What makes a great course idea? 

• What is Pedagogy? Why theories of teaching matter

• Developing ideas for training products: Knowledge/skills audit

• Market-led education… Not ‘educating the market’!

• First steps to creating a course: Developing learning objectives

Week 2: What makes a happy client/learner?

• Developing your training products to suit the client

• Assessing client needs: Key questions to ask

• Client / participant profiling – a tailored approach to course design

• Teaching perspectives: developing your own unique style

Week 3: Building your course content

• Why interaction and activities are key to leaning

• Examples of different learning activities and resources

• Constructive alignment: Matching activities to objectives

• Education as a product and a process

Week 4: Creating a great learning experience

• Reflective Cycles: What makes learning a ‘heaven’ or ‘hell’ experience?

• Classroom management: troubleshooting common difficult situations

• How to adapt your training to suit different formats

• Evaluation forms and assessment: Are they essential?

Week 5: Pitching and selling your training product 

• Five ways to generate leads and get new clients

• Approaches to selling training (B2B vs B2C, solo vs 3rd party providers, etc.)

• Client liaison: Tips for managing tricky situations

• How to pitch, price and negotiate a fee for your training

Timings and deliverables:

Adapted versions of this course (including a 1-day corporate training workshop) are available on request.

Please click ‘Get In Touch’ to make an enquiry.

Holly is a gifted trainer and delivered an exceptional session for our team on 'practical pedagogy’

"We have now been able to apply the theory she introduced us to and are looking forward to delivering our training to clients."

— Standing on Giants Ltd.