Introduction to Broadcast Journalism (Short Course)
Led by an experienced broadcast journalist, this 10-week online evening course focuses on developing knowledge and key skills in media & journalism.
This course is currently available via City, University of London Short Courses. Individual places can be booked via the button below.
For bespoke in-house staff training, feel free to contact Holly directly.
Timings & content covered can be adapted to suit client needs.
Rates:
Rates vary according to client, with reduced rates available for registered charities, community groups and non-profit organisations.
Click ‘Get In Touch’ to make an enquiry:
Introduction to Broadcast Journalism feedback
Went above & beyond my expectations. A comprehensive course with the invaluable addition of extensive experience
“I felt I ready to enter the industry. On top of that, her passion for the subject, approachable style and enthusiasm made it fun as well as informative. ”
— Sarah Harrison, former student
Helped me to understand the basics of journalism with fun informative sessions and group tasks each week
“Now I have the information I need to continue my career in the media industry and this because of her.
I would highly recommend Holly's courses ”
— Rochelle Newman, former student
Holly led things seamlessly, and it would be difficult to find areas for improvement
Her enthusiasm for both the craft and means of delivery - as well as a genuine passion for identifying and dismantling journalism's impenetrable ivory tower - is palpable and elevated the online course into a dynamic and fun learning environment.
— Joel Poultney, former student
Course structure
Week 1: Introductions, course overview, key information & what is ‘newsworthy’? The journalists’ secret weapon to drive audience interest. Putting it into practice.
Week 2: Researching & developing stories, and why branding matters. ‘Angles’, headlines & audience. How do editors/commissioners select stories to cover? What makes a great feature?
Week 3: Legal and ethical issues in broadcasting (basic introduction to media laws, such as contempt, privacy, defamation, copyright etc.) and journalism codes of conduct: Analysing risky 'real life' scenarios.
Week 4: Interviewing: Finding people, tips (before, during, after) and practising ‘live’ interview techniques. Advice on managing interview disasters/nightmare interviewees.
Week 5: Writing for broadcast (TV and Radio) considerations for visual/audio audiences. Discussion of example scripts. Putting together your own scripts to present during week 6 & 7.
Week 1 - 10
Week 6: Radio: Principles and practice (live and pre-rec presenting and reporting techniques). Having a go at presenting your own scripted headlines and/or radio report.
Week 7: TV: Principles and practice (live and pre-rec presenting and reporting techniques). Having a go at presenting your own 'live-style' report as a piece to camera.
Week 8: Pitching content part 1: Principles of branding, audience, newsworthiness, platform, clients etc. Bringing it all together to create a pitch. Real life example pitches: Who got a commission & why? .
Week 9: Pitching content part 2: Finish and present your own original pitch, and receive feedback on it. Role-playing negotiating a commission (and payment!) with an editor. Tips for getting content commissions.
Week 10: Tips for freelancers/job seekers/media professionals. Advice on networking and finding work. Open Q&A discussion , CV advice & celebration.