This interactive 5 week online course will guide participants through the stages of creating their own original training courses and learn how to successfully pitch and sell these to clients.
This course is currently available via Journalism.co.uk. Individual places can be booked via the button below:
Staff in-house training
For bespoke group sessions tailored to your individual organisation’s needs, please contact Holly to discuss and arrange sessions.
In-house staff training starts from £650.00 per day.
Rates
£300.00 per person (+VAT)
Timing + Format
Tuesdays 6.30pm - 8.30pm
(Online course via Zoom)
Upcoming dates
TBC - visit Journalism.co.uk
Week 1: What makes a great course idea?
What is Pedagogy? Why theories of teaching matter
Developing ideas for training products: Knowledge/skills audit
Market-led education… Not ‘educating the market’!
First steps to creating a course: Developing learning objectives
Week 2: What makes a happy client/learner?
Developing your training products to suit the client
Assessing client needs: Key questions to ask
Client / participant profiling – a tailored approach to course design
Teaching perspectives: developing your own unique style
Week 3: Building your course content
Why interaction and activities are key to leaning
Examples of different learning activities and resources
Constructive alignment: Matching activities to objectives
Education as a product and a process
Week 4: Creating a great learning experience
Reflective Cycles: What makes learning a ‘heaven’ or ‘hell’ experience?
Classroom management: troubleshooting common difficult situations
How to adapt your training to suit different formats
Evaluation forms and assessment: Are they essential?
Week 5: Pitching and selling your training product
Five ways to generate leads and get new clients
Approaches to selling training (B2B vs B2C, solo vs 3rd party providers, etc.)
Client liaison: Tips for managing tricky situations
How to pitch, price and negotiate a fee for your training
Delivery & dates:
This is an online course taking place over weekly live video classes. You will gain access to the course materials from Tuesday 9 March and the live video classes take place on Tuesday evenings from 6.30pm-8.30pm GMT.
Testimonials
Design & Sell Training - previous clients
Holly is a gifted trainer and delivered an exceptional session for our team on 'practical pedagogy’
"We have now been able to apply the theory she introduced us to and are looking forward to delivering our training to clients."
— Standing on Giants Ltd.
Excellent course. Very good format bringing together presentation by Holly and group discussions
“Holly is brilliant and entirely professional and very experienced, very good communicator, she creates a very positive, creative, inspirational atmosphere.”
— Sylvia Nagl (previous participant)
A considered, well-structured course that delivered everything it promised
“As a tutor, Holly was energetic, enthusiastic, engaging, experienced and an expert in her field”
— Karen Kay (previous participant)